Consumer Focus Groups

Imagine one of your customers sitting down to lunch with several business owners. They start talking about your particular industry. What would your customers say about you and your business? Would it be positive, negative, or worse yet, would it be nothing at all?

Your business is being evaluated every time you provide a product or service, every time you answer the phone, return a call, or send out an invoice or other correspondence. It can be the minor aspects of what you do that get noticed most.

Customers may take their business elsewhere because they don’t feel important. It comes down to the issue of perceived indifference - do your customers think you don’t care?

Whatever your company’s areas of perceived indifference may be, the successful development of your business may depend on you identifying and fixing those problems.

The best way to do that is to ask your customers - and listen. Your customers have the answers and are more than willing to share them. You need to hold a Customer Focus Group Session.

We can facilitate a structured and focused meeting for a group of your customers to talk about your business - what you do best, areas of weakness and how you can improve. Based on the feedback, we will then compile a report highlighting those issues which need to be addressed and in what order.

Your team will be motivated more than ever by the feedback they receive, and you and your team will have a detailed plan of action to raise levels of customer service - helping to retain existing customers and attract new business.

It’s a giant step towards extraordinary customer service.

For further information, or for a FREE initial consultation, contact Jenny Cook on 0800 146870 or e-mail jennycook@bird-luckin.co.uk