- "In the last 20 years our business has changed considerably…and as the focus of our business has changed, Bird Luckin have moved with us."
Alex Tanner, George Tanner (Shalford) Ltd - "Bird Luckin has looked after us incredibly well for over 60 years, they are pro-active and innovational - meeting all our needs to help us achieve our aims."
Richard Stubbings, Cliffords Limited - "I can honestly say that Bird Luckin are the best firm of accountants and auditors I have ever dealt with - and I don't say that lightly!"
Colin Webb, Walthamstow Stadium - "It's important for us to know that we will always be able to contact the right people to give us the right advice and support."
Jane Bennett, Bennetts Funeral Directors - "Although we deal mainly with one Partner … we also know that if we need to contact someone else who is a specialist in another area, we can get the advice we need quickly and easily"
Jeremy Ruggles, J.S. Wright & Sons Ltd - "Bird Luckin got us to a stage which would have taken us months - if not years - to reach on our own, and they got us there in a matter of weeks"
Matthew Sullivan, SNC Ltd - "You can be a good accountant, but if you don't have an understanding of the industry it can be very difficult. "There are two or three people we have regular contact with at Bird Luckin who know our business well, and it makes a difference.""
Robert Church, W A Church (Bures) Ltd - "The work which Bird Luckin has done for Boddingtons over the past few months has helped shape our future direction for the better."
John Warner, Chief Executive, Boddingtons Ltd - "Bird Luckin has acted for us since our inception 10 years ago. They have a very 'can do' yet highly professional attitude - we are very appreciative of their support and advice over the years."
Marlon Fox, Outlook Property Ltd
Hiring winning sales staff
What do you look for when hiring new sales staff?
Typically employers look at factors such as age, gender, and experience. But these do not always help you assess the potential success or failure as a salesperson.
Even looking at previous performance may not help if the candidate is going to be working in a different sales environment.
One approach that employers are finding increasingly helpful is to look at the personality of the candidate to see if he or she has what it takes to be a winning salesperson.
Use the checklist below to see which of the six essential traits of a sales champion your candidates possess:
| Self-starter - sets his/her own goals and motivates him/herself to reach them | |
| Identifies with success - closing a sale reinforces his/her self-esteem | |
| Resilient - is never discouraged but reacts to failure with increased determination to succeed next time | |
| Sensitive - tries to understand and address the potential buyer's point of view - talks with them not at them | |
| Perceptive - identifies hidden agendas, unspoken objections, etc and helps the potential buyer past them | |
| Committed to service - understands the importance of being of service and feels personally rewarded by the buyer's satisfaction |
Scorecard:
5 - 6: Hire them!
3 - 4: Depending on other considerations you might give them the benefit of the doubt
0 - 3: Suggest an alternative line of work!
Sales is a very important element in your overall profitability, and there are many ways in which it can be improved to boost your bottom line.
Why not contact us to discuss how we can help you do this?