- "In the last 20 years our business has changed considerably…and as the focus of our business has changed, Bird Luckin have moved with us."
Alex Tanner, George Tanner (Shalford) Ltd - "Bird Luckin has looked after us incredibly well for over 60 years, they are pro-active and innovational - meeting all our needs to help us achieve our aims."
Richard Stubbings, Cliffords Limited - "I can honestly say that Bird Luckin are the best firm of accountants and auditors I have ever dealt with - and I don't say that lightly!"
Colin Webb, Walthamstow Stadium - "It's important for us to know that we will always be able to contact the right people to give us the right advice and support."
Jane Bennett, Bennetts Funeral Directors - "Although we deal mainly with one Partner … we also know that if we need to contact someone else who is a specialist in another area, we can get the advice we need quickly and easily"
Jeremy Ruggles, J.S. Wright & Sons Ltd - "Bird Luckin got us to a stage which would have taken us months - if not years - to reach on our own, and they got us there in a matter of weeks"
Matthew Sullivan, SNC Ltd - "You can be a good accountant, but if you don't have an understanding of the industry it can be very difficult. "There are two or three people we have regular contact with at Bird Luckin who know our business well, and it makes a difference.""
Robert Church, W A Church (Bures) Ltd - "The work which Bird Luckin has done for Boddingtons over the past few months has helped shape our future direction for the better."
John Warner, Chief Executive, Boddingtons Ltd - "Bird Luckin has acted for us since our inception 10 years ago. They have a very 'can do' yet highly professional attitude - we are very appreciative of their support and advice over the years."
Marlon Fox, Outlook Property Ltd
Small players - take advantage of your market share
Conventional wisdom says that the key to success is to increase your share of the market, which implies that businesses that command only a small market share are at a disadvantage. But this need not be the case. Generally, the larger the share of the market a company commands, the more remote it becomes from its customers. In smaller firms, by contrast, owners and managers tend to remain closer to their customers and clients. This enables them to read changes in the marketplace sooner and more accurately, and to develop responses more quickly than larger companies are able to. So if your business is a relatively small player in the field, use this to your advantage:
Listen carefully to what your customers and clients are saying, identify emerging needs, and develop strategies for meeting them. Then, while your larger competitors are busy devising ways to strip you of that advantage you can be preparing your next innovation to meet the new needs of the market! In this way you can use the lightness of foot that is a characteristic of a small business to stay one step ahead of your more cumbersome competitors.
Strategic planning is an essential ingredient in long-term business success. This is an area in which we have a great deal of experience. Why not contact us today to arrange a planning review for your business?