- "In the last 20 years our business has changed considerably…and as the focus of our business has changed, Bird Luckin have moved with us."
Alex Tanner, George Tanner (Shalford) Ltd - "Bird Luckin has looked after us incredibly well for over 60 years, they are pro-active and innovational - meeting all our needs to help us achieve our aims."
Richard Stubbings, Cliffords Limited - "I can honestly say that Bird Luckin are the best firm of accountants and auditors I have ever dealt with - and I don't say that lightly!"
Colin Webb, Walthamstow Stadium - "It's important for us to know that we will always be able to contact the right people to give us the right advice and support."
Jane Bennett, Bennetts Funeral Directors - "Although we deal mainly with one Partner … we also know that if we need to contact someone else who is a specialist in another area, we can get the advice we need quickly and easily"
Jeremy Ruggles, J.S. Wright & Sons Ltd - "Bird Luckin got us to a stage which would have taken us months - if not years - to reach on our own, and they got us there in a matter of weeks"
Matthew Sullivan, SNC Ltd - "You can be a good accountant, but if you don't have an understanding of the industry it can be very difficult. "There are two or three people we have regular contact with at Bird Luckin who know our business well, and it makes a difference.""
Robert Church, W A Church (Bures) Ltd - "The work which Bird Luckin has done for Boddingtons over the past few months has helped shape our future direction for the better."
John Warner, Chief Executive, Boddingtons Ltd - "Bird Luckin has acted for us since our inception 10 years ago. They have a very 'can do' yet highly professional attitude - we are very appreciative of their support and advice over the years."
Marlon Fox, Outlook Property Ltd
How to maximise the effectiveness of your website
With internet use increasing at a rapid pace, establishing an online presence is becoming de rigueur for even the smallest businesses.
But an unattractive or difficult-to-use website can do more harm than good. To be successful as a marketing tool, a website must be eye-catching, professional, and easy to navigate.
Here are some tips for maximising the effectiveness of your site.
Maximise your website's impact
- The basics. - One of the main purposes of your website must be to encourage and enable prospective customers to contact you. For this reason it is essential to include basic information such as your phone number, fax number and address in an easily accessible place. It is a good idea to include this information on your title page, along with a succinct summary of your business.
- Design. - Use your website as an opportunity to promote your brand and logos. An eye-catching design can of course be effective, but be careful not to sacrifice download speed for beautiful, complex graphics.
- The nature of the internet community is such that users tend to have little patience, and will generally go elsewhere rather than wait ten minutes while your pictures download.
- Content. - Make sure that your content is well organised so that information is never more than a few clicks away. If your website expands considerably, you may want to include a search facility.
Maximise your company's accessibility
- The domain name. - Resist the temptation to use free web space and a free e-mail account for your business. An e-mail address like john_smith46[at]freemail.com or a company website address like www.example.com/uk/smithandjones/ will not enhance your standing in the marketplace, and will make you look amateurish compared to your competitors.
It is both easy and affordable to acquire a unique domain name that matches the name of your business. Having a website URL such as www.adderblack.co.uk will create a leading edge image for your business and instil confidence that you are keeping pace with developments in technology.