- "In the last 20 years our business has changed considerably…and as the focus of our business has changed, Bird Luckin have moved with us."
Alex Tanner, George Tanner (Shalford) Ltd - "Bird Luckin has looked after us incredibly well for over 60 years, they are pro-active and innovational - meeting all our needs to help us achieve our aims."
Richard Stubbings, Cliffords Limited - "I can honestly say that Bird Luckin are the best firm of accountants and auditors I have ever dealt with - and I don't say that lightly!"
Colin Webb, Walthamstow Stadium - "It's important for us to know that we will always be able to contact the right people to give us the right advice and support."
Jane Bennett, Bennetts Funeral Directors - "Although we deal mainly with one Partner … we also know that if we need to contact someone else who is a specialist in another area, we can get the advice we need quickly and easily"
Jeremy Ruggles, J.S. Wright & Sons Ltd - "Bird Luckin got us to a stage which would have taken us months - if not years - to reach on our own, and they got us there in a matter of weeks"
Matthew Sullivan, SNC Ltd - "You can be a good accountant, but if you don't have an understanding of the industry it can be very difficult. "There are two or three people we have regular contact with at Bird Luckin who know our business well, and it makes a difference.""
Robert Church, W A Church (Bures) Ltd - "The work which Bird Luckin has done for Boddingtons over the past few months has helped shape our future direction for the better."
John Warner, Chief Executive, Boddingtons Ltd - "Bird Luckin has acted for us since our inception 10 years ago. They have a very 'can do' yet highly professional attitude - we are very appreciative of their support and advice over the years."
Marlon Fox, Outlook Property Ltd
Online marketing: how to advertise on the internet
The big advantage of advertising online is that it provides a reach unrivalled, certainly in terms of its affordability, by most other media. Its national (and international) coverage means that smaller businesses can compete with their larger rivals without having recourse to the sort of advertising budgets demanded by such conventional media as the press and television.
The most obvious form of online advertising is a firm's own website. For a website to be an effective advertising tool it must be designed in such a way as to appeal to visitors. It should be easy to navigate, should offer appropriate and useful information about products and services, and should make it simple to order goods.
Another form of online advertising is to place banner or pop-up ads on the websites of other businesses. As well as alerting visitors to your business, the ads provide links to your own website. Usually there is a charge for placing such ads. However, some websites - those, for example, that are not direct competitors but are complementary to the sort of goods or services you offer - may be prepared to accommodate your ads free of charge if the business believes that doing so enhances the relevance and usefulness of their own site.
A third option is advertising via an online directory. You may choose to take an entry with a directory company such as Yell.com. If you wish a more specialised online environment in which to advertise, you can buy space on a directory that serves particular sectors. The Data Publishers Association can provide details about such directories and the type of firms that advertise on them.