- "In the last 20 years our business has changed considerably…and as the focus of our business has changed, Bird Luckin have moved with us."
Alex Tanner, George Tanner (Shalford) Ltd - "Bird Luckin has looked after us incredibly well for over 60 years, they are pro-active and innovational - meeting all our needs to help us achieve our aims."
Richard Stubbings, Cliffords Limited - "I can honestly say that Bird Luckin are the best firm of accountants and auditors I have ever dealt with - and I don't say that lightly!"
Colin Webb, Walthamstow Stadium - "It's important for us to know that we will always be able to contact the right people to give us the right advice and support."
Jane Bennett, Bennetts Funeral Directors - "Although we deal mainly with one Partner … we also know that if we need to contact someone else who is a specialist in another area, we can get the advice we need quickly and easily"
Jeremy Ruggles, J.S. Wright & Sons Ltd - "Bird Luckin got us to a stage which would have taken us months - if not years - to reach on our own, and they got us there in a matter of weeks"
Matthew Sullivan, SNC Ltd - "You can be a good accountant, but if you don't have an understanding of the industry it can be very difficult. "There are two or three people we have regular contact with at Bird Luckin who know our business well, and it makes a difference.""
Robert Church, W A Church (Bures) Ltd - "The work which Bird Luckin has done for Boddingtons over the past few months has helped shape our future direction for the better."
John Warner, Chief Executive, Boddingtons Ltd - "Bird Luckin has acted for us since our inception 10 years ago. They have a very 'can do' yet highly professional attitude - we are very appreciative of their support and advice over the years."
Marlon Fox, Outlook Property Ltd
Choosing a name for your company
A company name must not be offensive or suggest any connection with government or public authority, unless permission is granted by the Secretary of State.
Indications of company type or legal form
The name of a public company must end with "public limited company" or "p.l.c." In the case of a Welsh company, its name may end with cwmni cyfyngedig cyhoeddus" or "c.c.c.". A limited company that is limited must end with "limited" or "ltd". A private company is exempt from the above requirement if it is a charity or is currently exempt and continues to meet the requirements contained in section 61 (section 62 for companies limited by guarantee).
A company name must not be the same name as another company in the registrar's index of company names.
The Secretary of State has the power to direct a change of name where a name is deemed to be the same or similar to an existing name.
Under section 69 a person may object to a company's name on the grounds that it is the same name associated with the applicant in which he has goodwill, or that it is sufficiently similar to such a name that its use in the UK would be likely to mislead by suggesting a connection between the company and the applicant. For further information regarding this and the arrangements for company names adjudicators and the procedural rules refer to sections 70 to 74 of the Act.
The company name should not be misleading (section 75) or mislead so far as the activities are concerned (section 76).





